Bluntly worded questions evoke a strong immediate response. That is the role of these surveys.
I have no problem strongly disagreeing with blunt statements. I think they have to include a preamble about changing gears. I wouldn't associate those questions with my brand unless I was trying to appeal to a specific type of consumer to the exclusion of others. Pretty sure that's not airmiles.
https://www.cbc.ca/amp/1.4714593
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Polling is frequently done in subtle leading ways to get a preconceived result. Honest polling must avoid this.
ReplyDeleteI’m glad this kind of leading polling has been outted in Canada. In the U.S., it frequently is unchallenged.
ReplyDeleteYes those questions can be rephrased. For example - Financial decisions must be discussed between spouses. All families are equal.
ReplyDeleteSomething not touched on in the article but what about the effect of seeing these phrases presented in this context? Questions in a survey are (ostensibly) neutral which means the inclusion of a given phrase presents it as neutral. But even worse, what is the message sent when a company says they'd like opinions and then uses gross, dehumanizing language? We end up framing an idea like "women aren't people" as a matter of subjective, debatable opinion. I think this sort of thing is far more damaging than people realize.
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