Tuesday 31 May 2016

Rise of Ad-Blocking Software Threatens Online Revenue - The New York Times


http://www.nytimes.com/2016/05/31/business/international/smartphone-ad-blocking-software-mobile.html?_r=0

4 comments:

  1. Not to mention malvertising :)

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  2. Mobile use is on the rise - and most mobile users pay for bandwidth. I would quite literally pay a fifth as much with an ad blocker as without when reading a page like the example graphic there.

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  3. The correct headline would be " video ads encourage ad blocker use."

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  4. Even without the video ad, the page payload is almost doubled. That's ridiculous. Add to this that ads are typically major malware vectors, slow the system to a crawl, are served from servers that appear to think over a minute is an adequate response time and which deliver data at >1 kb/minute...

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