"A contrary ruling could have given the Cheerios maker an exclusive right to yellow boxes of oat cereal." https://arstechnica.com/tech-policy/2017/08/general-mills-loses-bid-to-trademark-yellow-color-on-cheerios-box/
https://arstechnica.com/tech-policy/2017/08/general-mills-loses-bid-to-trademark-yellow-color-on-cheerios-box/
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