Great talk on promoting bike culture.
People are lazy so we must lead them to do things by making it the easiest and most efficient thing to do. I used to bike to work, then I walked (and got in an accident). Now I just drive because I don't want to cross a busy highway.
What would get you to bike or walk places?
https://www.youtube.com/attribution_link?a=64NKOYb2dag&u=/watch?v%3DpX8zZdLw7cs%26feature%3Dshare
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